If you want to go fast, go alone. If you want to go far, go together.

When confronted with social injustice, some people run away, and others adapt. Judy Kong (BBA in Integrated BBA 2008) chose to change the world using the knowledge and experience she accumulated in public policy, business resource management, and civic affairs. She hopes to bring together the powers of the government, the business sector, and civilians to cut through the deadlocks hindering our society. As Chief Executive of InspiringHK Sports Foundation, she is dedicated to rewrite the life of underprivileged youth through sports training.

Enroling in Global Business Studies to See the World

Judy comes from a humble background. She was born into a working class family with parents who do not speak English. Having grown up in public housing, she calls herself lucky to have been allocated to a prestigious secondary school with English as a teaching medium via the local educational lottery system. Luck and hard work paid off when she was accepted by The Chinese University of Hong Kong (CUHK) Business School’s most esteemed programme – Global Business Studies. “What made the programme so unique was that it took in 15 students each from Hong Kong, Europe and the US. We studied in all three locations in rotation. To a girl who was eager to see the world and widen her horizons, what would be more appealing than studying in Denmark and the US?”

Judy was fascinated by the “global” element of the programme, but her interest in the “business” element was only lukewarm. While her peers were busy conducting business case studies or seeking internships, she was drawn to cultural experiences and exchange with young people from other countries. These journeys took her to more than 10 countries and places such as the European Union Headquarters in Belgium. She also represented the AIESEC Hong Kong Chapter as an executive committee member during a youth conference in Romania. These experiences have opened her eyes and challenged her way of thinking.